When trying to create the right atmosphere for creativity, it’s a great idea to start with setting up some simple rules for what you do do and what you don’t do. Brainstorming is easy, providing you create the right space and everyone is on the same page when it comes to managing the process.
Rule 1 PUT IT OUT THERE
Brainstorming is all about risk taking. If you don’t put your ideas out there, they just won’t happen. So take a risk and share even the craziest ideas, as there is no telling how far they can go.
Rule 2 DON’T JUDGE IT
Judgement is arch enemy of brainstorming. Every time you pause to evaluate an idea you kill the creative flow (and irritate the people who are putting their ideas out there). There is no room for NO’s, BUT’s or HOW’s when brainstorming (but don’t worry there is always time to evaluate later)
Rule 3 QUANTITY not QUALITY
Since not all your ideas will be amazing, collecting as many ideas as you can get your hands on is really important. The more ideas you have, the better chance you will have a finding some amazing ideas
Rule 4 CAPTURE IT
Ever had a brainstorming session when you can’t remember most of the ideas that he group came up with? That can only happen if you are not capturing the ideas. Why not write them down and then you will not only be able to remember all your ideas, but also refer back to them any time you like
To successfully brainstorm, be clear on what you are having ideas about, set the rules in place for the discussion you are going to have, and then go a little crazy.