For a first time traveller discovering new places can be very intimidating, you don’t know how long you will need in each city and country, you want to make sure you don’t miss any of the important sites, you want to visit at the right time and see the best bits, which is why lots of first time travellers get a travel agent who organises an itinerary for their trip.
It’s a similar story to innovation, most organisations are pretty intimidated about where to start, who to include, how long to spend in each area and stage and when to move things along, which is why an innovation itinerary is a pretty cool idea. Your first time at the innovation table can be treated like your first trip overseas – let’s get a pretty good plan and then be prepared to tweak it for our next trip.
So why not start with a defined plan, what is the best area to start with – think like Goldilocks and don’t make it too hard or too easy, what are the important targets for innovation, what would you like to achieve, which conversations should you be having and how long do you think they should take, and be prepared to pause and learn at each stage – what worked, what didn’t, what was too hard and what didn’t give us the results we wanted.
With the right planning at the start of your innovation process, you should become seasoned travellers in no time.