Every now and then an opportunity presents itself. The current way of operating is no longer viable. A new way must be found.
This is an opportunity because it takes the focus from the day to day and gives the organization a moment in time to rethink what they do and why they do it.
The challenge may come in the form of a changing market; a competitor changing the game, an edict from above or even an employee discovery – but what makes us great is how we respond to those opportunities.
So often the strategy is to work with what we have and make it fit the new environment, but this is flawed because it assumes that the current way is a logical starting point. By starting with the current model every solution will be grounded in the current reality, rather than seeing brand new opportunities for the future.
Instead why not pretend you are a new organization meeting a new opportunity? This gives you the chance to analyse the environment, identify who your target customers/clients are, identify their needs & wants and then design a number of options for meeting the market (and yes your current model can be one of them).
Then it’s just a matter of selecting the best available model to take you into the future and then creating a plan to transition from the old to the new!