When trying to create the right atmosphere for creativity, it’s a great idea to start with setting up some simple rules for what you do do and what you don’t do.  Brainstorming is easy, providing you create the right space and everyone is on the same page when it comes to managing the process.

Rule 1 PUT IT OUT THERE

Brainstorming is all about risk taking.  If you don’t put your ideas out there, they just won’t happen.  So take a risk and share even the craziest ideas, as there is no telling how far they can go.

Rule 2 DON’T JUDGE IT

Judgement is arch enemy of brainstorming.  Every time you pause to evaluate an idea you kill the creative flow (and irritate the people who are putting their ideas out there).  There is no room for NO’s, BUT’s or HOW’s when brainstorming (but don’t worry there is always time to evaluate later)

Rule 3 QUANTITY not QUALITY

Since not all your ideas will be amazing, collecting as many ideas as you can get your hands on is really important.  The more ideas you have, the better chance you will have a finding some amazing ideas

Rule 4 CAPTURE IT

Ever had a brainstorming session when you can’t remember most of the ideas that he group came up with? That can only happen if you are not capturing the ideas.  Why not write them down and then you will not only be able to remember all your ideas, but also refer back to them any time you like

To successfully brainstorm, be clear on what you are having ideas about, set the rules in place for the discussion you are going to have, and then go a little crazy.

Lisa

Written by Lisa

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Lisa is a professional thinker dedicated to helping people unlock their innate creativity and to empower them to think differently – for themselves. She is passionate about building innovative cultures and about harnessing and engaging talent to create thinking communities. Lisa holds an MBA, specialising in organisational change and innovation, which forms the nucleus of her work. She relishes opportunities to share the Minds at Work thinking strategies with government bodies, socially responsible corporate, educators, community groups and farmers, helping them to turn their big ideas into realities.